To be a little more specific, the Real Deal Brazil is a line of hats and bags handcrafted in a remote small town in equatorial Brazil from recycled canvas tarps that once stretched across the beds of cross-country cargo trucks. We use recycled tarps in an effort to cut down on the wasting of the world's resources – and yes, also because they happen to look really, really cool!
Earth-friendly fashion tougher than real life – That's what we do!
The fabric at the heart of our one-of-a-kind product line has likely traveled from the Amazon out to São Paulo and back again, slogging through sudden deluges of blinding rain, and being baked and broiled in scalding heat, whipped by harsh salt winds, assaulted by road debris and sometimes even stamped upon in Portuguese with waterproof black ink.
Recycling extends to almost every facet of production. The brims of our original-style hats are, for instance, formed from wire pulled from trashed truck tires. Even tarp scraps get reused at the Real Deal Brazil, jaggedly stitched as patches onto other RDB products.
Which is to say there's nothing you can do to our hats and bags that hasn't already been done before. So don't worry about taking care of our products; instead, let them take care of you!